1. What is the goal of the event and who will your guests be? That will determine the type of property
you are looking for and should discount many others quickly.
2. Size matters — if your initial guest estimate increases or decreases, the space must be able to
accommodate the fluctuation.
3. Proximity — what is best for your guests? Should you be near an airport, convenient parking,
major highways, hotels, a resort or quaint town, or your office?
4. Reputation — Is the property a draw or does it have a past that can deter guests?
5. Price is always a factor but I think knowing the staff and team is a higher priority. If you don’t have
a relationship with an on-site contact, make sure you get your event planner involved early, so they
can work on your behalf.
6. If you are planning a meeting or event, visit each property that you’re considering before you
decide. Don’t just book via a click on a website for an important event. It is necessary to establish
that relationship while you research and experience the property with objective eyes.
7. Consult a planner who can guide you through the process. If they’re good, they will think of
details that you haven’t even considered, and will save you time and possibly expense in the long
About the Author - Jim Cohn
Jim Cohn is Publisher/Editor of Mid-Atlantic Events Magazine, a publication for planners of conventions, meetings, conferences, special events, galas and banquets from New York to Washington, DC. You can view the online publication at www.eventsmagazine.com
Jim is highly-regarded as a top industry expert and is active in numerous professional associations including International Society of Event Specialists, Meeting Planners International, and Hospitality Sales & Marketing Association International, among many others.